ABOUT PAIYI
WHO WE ARE
A Global Enterprise with More Than 30 Years of International Trade Heritage.
Paiyi is a global enterprise specializing in light outdoor, leisure and activewear, with an international trade heritage dating back to 1992.
From its early beginnings in cross-border trade, Paiyi has developed manufacturing foundations, international market experience and a portfolio of proprietary brands across retail, e-commerce, category specialization and B2B supply chain operations.
Today, built on vertically integrated manufacturing and in-house product development, Paiyi operates and manages five proprietary brands across global markets while continuing to develop as an internationally connected brand incubation platform.
One platform. Multiple brands. Thirty years of trade DNA.
OUR JOURNEY
From China’s Border Ports to Global Markets
Paiyi’s journey reflects more than three decades of international trade, market development, manufacturing expansion and brand globalization.
1992
BORDER TRADE BEGINS
Paiyi’s international trade journey began at a border port in Heilongjiang, where the first shipments crossed into the Russian market.
2000
WESTWARD EXPANSION
Paiyi expanded westward to Khorgos in Xinjiang, opening a new trade gateway into Central Asia.
2008
INTERNATIONAL COMMERCE
Paiyi established a trading company in Beijing’s Yabaolu district, advancing from border trade into a broader international commercial operation.
2012
MANUFACTURING FOUNDATION
The company expanded into Guangdong and Fujian, establishing its apparel manufacturing base and a more integrated cross-border supply chain.
2015
RUSSIA OPERATIONS
Paiyi established local operations and retail networks in Russia, moving from wholesale supply into direct market and brand management.
2020
МАСТЕР КЛАСС BRAND GROWTH
Мастер Класс developed into Paiyi’s flagship light outdoor and activewear brand, supported by an established retail presence in the Russian market.
2024
MULTI-BRAND PLATFORM
Paiyi has entered a new stage of platform development, integrating five proprietary brands across sectors such as retail, e-commerce, category specialization, and B2B operations.
2026
GLOBAL BRAND INCUBATION
As an incubation platform for light-outdoor, casual, and sportswear brands, Paiyi continues to evolve into a global enterprise by leveraging its international experience, manufacturing capabilities, and digital innovation.
OUR PHILOSOPHY
Excellence in Technique. Mastery in Spirit. Integrity in Action
OUR MISSION
Light Outdoor for Everyday Life.
Making light outdoor, leisure and activewear part of everyday living.
OUR VISION
Built for the World.
To become the world’s most trusted light outdoor and activewear brand incubation platform.
OUR PHILOSOPHY
Crafted with Integrity.
Excellence in technique. Mastery in spirit. Integrity in action.
